At UtiliSource, work extends beyond engineering and infrastructure. It’s about how projects move from plan to completion, and what makes that movement steady, predictable, and successful.
Over the past several months, Loren Brace, Vice President of PM and Special Projects, has discussed thirteen words which help shape conversations around leadership, execution, and trust. These aren’t buzzwords. They’re practical behaviors that show up in the field, in the office, and in conversations with clients.
They are the difference between projects that move and projects that stall, between teams that feel aligned and teams that feel strained, and between partners you can rely on and partners you have to chase.
Transparency. Follow-through. Accessibility. Clarity. Consistency. Responsiveness. Integrity. Reliability. Ownership. Alignment. Collaboration. Simplicity.
Each stands on its own. Together, they build something bigger.
Transparency
Transparency isn’t about comfort; it’s about clarity.
It means the same information, at the same time, across leadership, project management, and the field. When information stalls, people start guessing. Guessing slows decisions, creates confusion, and erodes trust.
UtiliSource works to make progress visible, especially when challenges arise. Not to assign blame, but to solve problems early rather than explain them late.
Follow-Through
Ideas are common. Execution is not.
Follow-through turns discussion into results. It’s honoring commitments after the meeting ends. It’s closing the loop even when no one is watching.
In infrastructure and broadband deployment, follow-through protects schedules, budgets, and momentum. It’s how confidence is built over time.
Accessibility
Infrastructure projects don’t operate on perfect schedules.
When something shifts, teams need real answers quickly, not friction, voicemail loops, or vague updates.
Accessibility means clients know who to call, how to reach them, and what to expect. It also means communicating in plain language. Clear. Direct. Useful.
Clarity
Many project frustrations don’t stem from hard work. They stem from unclear work.
Unclear ownership. Fuzzy timelines. Updates that don’t clarify the next steps.
Clarity answers four questions:
- What is happening?
- What is next?
- Who owns it?
- By when?
When action is obvious, execution accelerates.
Consistency
Consistency isn’t flashy, but it builds confidence.
It’s doing the right things the same way, over time. It’s steady execution in calm seasons and in high-pressure moments.
Trust is built on repeated behavior. Predictability, in the best sense, is what allows clients and teams to move forward with confidence.
Responsiveness
Most breakdowns don’t start with bad intent. They start with silence.
Delay creates assumptions. Assumptions create rework. Rework creates cost.
Responsiveness doesn’t require instant answers. It requires closing the gap between “I reached out” and “I know what’s happening.” Even a simple acknowledgment preserves momentum.
Integrity
Integrity shows up in unobserved moments.
When raising an issue early is inconvenient.
When cutting a corner would be faster.
When accountability would be easier to avoid.
Integrity is not perfection. It’s transparency when something shifts. It’s ownership when adjustments are required. Over time, those decisions define reliability.
Reliability
Reliability makes work feel lighter.
It removes the need for backup plans to basic commitments. It reduces double-checking. It creates steadiness.
Plans evolve. Challenges happen. Reliability means clients don’t have to chase updates or question follow-through. The work moves. The loop closes. The outcome stays in focus.
Ownership
Ownership is not about title; it’s about responsibility.
It means ensuring the work gets done. Pulling in the right people when necessary. Staying connected to the outcome from beginning to end.
Ownership keeps momentum alive, even when circumstances shift.
Alignment
Alignment is often invisible when it’s working, because progress feels natural.
When it’s missing, teams solve different problems well and still miss the objective.
Alignment ensures everyone is aiming at the same target and operating with the same definition of “done.” It keeps effort focused and results meaningful.
Collaboration
True collaboration produces forward motion.
It doesn’t require identical opinions or identical approaches. It requires shared purpose and open context.
When collaboration is strong, problems surface early, expertise is shared freely, and solutions are built collectively.
Simplicity
Simplicity requires discipline.
It’s easy to add another tool, another meeting, another step. Complexity often feels productive, but frequently obscures what matters most.
Simplicity removes the unnecessary, so priorities, ownership, and next steps remain clear. In the strongest systems, the right action is obvious.
Trust
Trust is the outcome of all thirteen words mentioned above.
Clarity builds it.
Consistency strengthens it.
Integrity protects it.
Ownership reinforces it.
Without trust, even the best process feels heavy. With trust, work moves faster, conversations become more honest, and challenges surface early, where they can be solved.
Trust cannot be demanded. It must be earned and protected.
That is the standard UtiliSource works to uphold every day, in both the visible and unseen moments.
Closing
For those who have partnered with UtiliSource, these words should feel familiar, steady communication, clear expectations, responsiveness, and disciplined execution.
For those considering a partnership, the goal remains simple: equip customers with high-quality solutions delivered with clarity, accountability, and trust.
If there is a better way UtiliSource can support your organization, the team is ready to listen, and ready to solve.
